Asian Paints

Regional Book Design | Andhra Pradesh & Telangana

Introducing " Rangula Lokaniki Suswaghtam " A book of colors, designed for Asian Paints.

Inspired by the spirit of Andhra Pradesh & Telangana, we bring to you carefully designed palettes that bring exquisite moods into your spaces. Every little corner of the place called home is special. Find elegant wall textures and inspiring colour combinations as you unfold the pages of Rangula Lokaniki Suswagatham. The creatively crafted stencil designs are inspired by the indigenous cultural motifs; for those little touches that make a beautiful home.

We achieved a 360°, cohesive understanding of the homes in the states of Andhra Pradesh and Telangana by conducting an in-depth and insightful research and then conceptualised and designed a book of colours and stencils that truly reflects the flavour of the region.

We also created in engaging videos for the regional TV ads and marketing collateral for internal stakeholders.

 
 
 
 
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The Book

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User Research | Book Design | TVC | Marketing Collateral

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