The Pure Concept Home

The Pure Concept Home has launched it’s first-ever luxury flagship store in Mumbai. Conceptualized by founder, Chanya Kaur, the visionary behind Pure Concept Homes, alongside her partner and husband Dalbir Singh, The Pure Concept Brand features eclectic and meticulously curated collections of furniture, fabrics, wallpaper, rugs, and ceramics etc. It aims at creating a personality for your space that identifies with your aesthetic as individuals.

The brand’s penchant for a universal appeal can be identified through the Indian craftsmanship on global design inspiration for the world citizens of today. The Pure Concept Home’s USP lies in its ability to contemporarily reinvent a space while retaining its warmth and functionality.

We were engaged to create a luxurious brand experience through packaging design & brand collaterals.