SAFEGOLD
Client
Safegold
Country
India
Year
2021
GOLD COIN DESIGN
PROJECT BRIEF
Our studio has been tasked with designing a special edition gold coin for Safegold, a leading provider of digital gold in India. The coin will serve as a promotional item and will be offered to customers as a token of appreciation for their loyalty and support. The design of the coin should reflect Safegold's values and brand identity, while also appealing to a wide range of customers.
OBJECTIVE
We were challenged to design a gold coin that reflects the brand identity and values of Sagegold.
Setting a design that reflects with the customers and creates a high recall value and adds an aesthetic value to their possesions.
DESIGN CONCEPT
The Bengal tiger was a natural choice for the main design element of the gold coin. As one of the most majestic and iconic animals in India, the Bengal tiger represents strength, beauty, and resilience - qualities that we wanted to imbue in the design. By featuring the Bengal tiger on the coin, we aimed to tap into the sense of pride and admiration that many Indians feel for this magnificent creature, and to evoke a similar feeling in those who may not be familiar with the tiger's cultural significance. Our goal was to create a design that not only celebrated Safegold's values and brand identity, but also resonated with customers on a deeper emotional level, so that they could feel a sense of pride and ownership when they possessed the coin.
We were tasked with creating a highly detailed design that had to fit within the limits of a 10gm coin, which required a high level of precision and attention to detail.
Designing a special edition gold coin for Safegold was a challenging but incredibly rewarding project for our studio. Through the process, we gained valuable experience and knowledge in designing coins that meet industry standards and are of the highest quality.