Pacific Trends

Pacific trends has been inconspicuously manufacturing soft luggage and bags for the past 18 years. They have been OEM suppliers to some of the leading travel accessories brands in India.

We were engaged to create a brand strategy to launch pacific trends as a B2C label in retail. After multiple brainstorming sessions with the leadership, we articulated the brand vision and translated it into the visual identity. The logo and brand collaterals were redesigned to resonate with the newly defined target audience. We also designed and developed the first collection of luggage and bags for the retail market.